Product Overview
How often have you demonstrated a shape, written something using your finger in the air or spelt something out on the table? When Richard started surface writing for his children, he had a lightbulb moment. What if you could write using your finger with a fingertip pen?
A fingertip pen seemed an incredibly simple concept. He was surprised that such a product wasn’t an essential part of every kids pencil case. With an idea of what he wanted, he started experimenting and having fun with his children in building prototypes from materials around the house. Getting closer to a final design, he arranged 3D prints of several designs. This enabled them to get really hands on in testing their newly named ‘Digi Pen’.
Protection for innovative products
Whilst the fingertip pen was originally just a fun idea for his kids, the family continually refined it for themselves. The realisation of how it could help so many other people – such as those with gripping or hand disabilities – became clear. It was a fun product but was easy to grip. Plus it had better pressure control than holding a traditional pen. It was clearly evolving from a fun product into a useful tool. Identified as a truly innovative product, Richard began working with our patent attorneys colleagues at Barker Brettell, to protect his invention.
Creativity in times of crisis
Downtime during the COVID-19 lockdown has spurred on many entrepreneurs with the owner of Digi Pen being no exception. It was an opportunity to take Digi Pen to the next level and bring it to life by creating a strong logo and purposeful packaging.
What makes us different to other designers is that we take a genuinely collaborative approach. We take time to understand the product, its market and know instinctively that branding is such an integral part of how products are perceived. We worked closely with Richard to create a portfolio of logo options as well as packaging ideas that would protect his product as well as showcase it on a shop shelf. When we asked for our client for feedback he said we’d “nailed it straightaway”. Good to hear!
